Introducing the trendiest bag in the potato category
3lb. Mesh Pillow Packs
RPE and Tasteful Selections® are proud to introduce a trendy new packaging for acclaimed potato varieties, including Honey Gold®, Ruby Sensation®, and Sunburst Blend™, in the form of a 3 lb. mesh pillow pack.
This packaging offers both convenience and style, elevating the potato category for consumers. It provides optimal merchandising capabilities, enhancing retail presentations and connecting consumers with premium potato varieties. The mesh design offers enhanced visibility, showcasing product quality.
Three-pound offerings are the second most popular item format in the baby potato category, capturing 14 percent share of pounds with a four percent growth year-to-date and a 3-year CAGR of 9% in pounds. Available exclusively through RPE, LLC starting March 1, 2024.
At Home Potato Consumption By Potato Style
Calendar Year 2022 vs 2023
Consumers eating potatoes at home are more likely to be eating them mashed, baked, or roasted and all formats have grown in reported consumption in 2023 vs 2022.
- Fry consumption at home is relatively high, but is not as popular as consumption away from home.
The movement in the russet potato market continues to be steady. Retail movement is outpacing foodservice business for February. Supplies remain abundant in all shipping areas, perhaps an overabundance in Idaho. Pricing remains stable and unchanged.
Yellow potato supplies are dwindling in Colorado, while supplies remain ample in Idaho, Minnesota, North Dakota, and Canada. Pricing is inching upward as supplies decrease in the shipping areas. New crop yellow potatoes have become available from growers in southern Florida at a substantially higher price than the available storage crop.
Storage crop white potato supplies remain in the Northeast, with most of the product remaining near the shipping region. Pricing is unchanged. New crop white potatoes are starting to become available in southern Florida, with that crop remaining in the southeast.
Fingerling potatoes are available in Colorado, Idaho, Washington, and Oregon. Pricing remains steady on the yellow fingerlings, while pricing on red and purple fingerlings is climbing due to
