Farmer’s Promise presents its exceptional potato offering from Nuto Farms
Introducing the Burbank Reserve, a remarkable gem in the world of potatoes that effortlessly marries the qualities of casual and fine-dining restaurant excellence. Originating from the Pacific Northwest, this extraordinary variety is now accessible to retailers and consumers through the steadfast commitment of Farmer’s Promise, a well-known champion of quality. “The Burbank Reserve is presented with pride by the West family of Nuto Farms, a fourth-generation farming institution nestled in the bustling heart of Rice Lake, Wisconsin,” says Rachel Atkinson-Leach, Vice President of Brand & Category Excellence for RPE. “We invite you to savor this culinary sensation at your very own table; our Farmer’s Promise to you is that the Burbank Reserve possesses the remarkable ability to transform everyday meals into unforgettable culinary experiences,” Atkinson-Leach states.
The Burbank Reserve, a limited supply treasure, comes packaged in 5 lb. and 10 lb. poly bags, reflecting its exclusive nature. Mark your calendars because the eagerly anticipated new crop will be ready for enjoyment starting October 1. Certified Research Chef, Chris McAdams, raves about the culinary prowess of this variety that transcends cooking platforms. “Its versatility shines as it effortlessly transforms into a sumptuous, fluffy mashed potato dish. Whether fried or baked, the Burbank Reserve’s skin delights in a crisp and flavorful revelation, harmonizing with the creamy and airy flesh, crafting an unrivaled symphony of taste and texture that truly captivates the palate,” shares McAdams.
Farmer’s Promise, RPE’s renowned nationwide commodity potato brand, leads the pack as the fastest-growing potato brand in the United States. Beyond providing a delightful array of russet, red, yellow, white, organic, and Idaho potatoes available in a variety of convenient sizes—ranging from 3 lb. to 50 lb. cartons—the brand forges a unique connection between consumers and the dedicated farmers who cultivate their potatoes. With an offering that encompasses not only individual packs but also value-added single and tray packs, Farmer’s Promise is a testament to RPE’s commitment to quality and transparency. To discover more about the diligent potato growers spanning the nation, we invite you to explore Farmer’s Promise.
Potato Market Update
Russet potato demand is holding steady. Every major shipping area is harvesting this year’s crop. All growing regions are reporting average to slightly above average yields except the Northeast, where excess rain continues to hamper the growing season. This season is gearing up for a bumper crop of potatoes and pricing is reflecting the downward pressure.
Growers in Colorado are starting to bring new crop red potatoes to market. Growers in the Midwest and Idaho have new crop red potatoes available.
All major yellow potato areas are up and running, experiencing some above-average yields with excellent quality. And just like the russet potato market, the added availability contributes to pricing pressure. We anticipate the market will improve slightly once the crop is harvested and undercover.
White potatoes are seeing steady demand and pricing. All major shipping areas have the needed supplies to cover demand, with most of the demand continuing to be in the Southeast and the Northeast.
Colorado, Idaho, Washington, Pennsylvania, and Maine growers have fingerling potatoes available. Pricing has come under pressure with the additional volume available.
Onion Market Update
With the California season wrapping up, Oregon and Washington growers are ramping up with new crop onions. Idaho is just getting started with their new season. Overall demand is very steady, with high demand for reds and whites. Quality overall on new crop onions has been excellent, with growers reporting great weather for harvest. The overall size profile continues to be larger, with mediums currently being more limited in the market.
Only a concentrated group of consumers plan to increase celebratory spending this year
Pressured consumers are seeking to maintain and manage holiday spending as best possible this year.
